Redi Sunarta
Three years at Tokopedia using causal inference to decide which promotions deserved to exist; since late 2023 at Allo Bank doing the same for a digital bank, and leading a team of six analysts. The analysis is rarely the bottleneck — asking a question with a decidable answer is. Outside work I write Timur.
Experience
Resume (PDF) ↓Business Intelligence Manager · Allo Bank
Lead six analysts across acquisition, engagement, digital funding, lending journeys, fraud, and cost optimization.
Data Analyst · Tokopedia
Promotion platform and campaign service — free shipping, coupons, merchant vouchers, flash sales.
Award 1st place, Tokopedia Analytics Olympiad (2022) — predictive model for new-buyer churn.
Business Intelligence, intern · Qasir.id
Merchant segmentation and product P&L analysis in the CEO office.
Data Analyst, intern · Smartfren Telecom
Consumer market insight research and reporting automation.
Four projects from these roles are written up on the work page.
Education
BSc Economics · Universitas Indonesia
Cum laude. Thesis on Indonesian NEET youth using the Indonesian Family Life Survey.
Publication Thesis published as Does Parental Wealth Foster Youth Inactivity? An Empirical Analysis of the NEET Phenomenon in Indonesia — with Padang Wicaksono and Yulial Hikmah. International Real Estate Review, 29(3), 355–376, 2026.
Volunteering Community development with BEM UI and BEM FEB UI in Depok — tutoring, a children’s library, and training for mothers and small businesses. Details →
- Citayam’s financial inclusion · 2018
- The busiest FEUI lecturer · 2019
- Does a degree still matter? · 2020
Online certificates
Udacity Data Analyst Nanodegree · IBM Data Science Professional Certificate · DataCamp Data Analyst path.