Redi Sunarta
I studied economics at Universitas Indonesia, where I picked up the habit that defines the rest: causal inference is imagining the world where you did nothing, then being honest about how much of the outcome you can claim. Most promotional programs are credited with volume that would have arrived anyway.
Three years at Tokopedia deciding which promotions deserved to exist; since late 2023 at Allo Bank doing the same for a digital bank, and leading a team of six analysts. The analysis is rarely the bottleneck — asking a question with a decidable answer is. Outside work I write Timur.
Experience
Resume (PDF) ↓Business Intelligence Manager · Allo Bank
Lead six analysts across acquisition, engagement, digital funding, lending journeys, fraud, and cost optimization.
Data Analyst · Tokopedia
Promotion platform and campaign service — free shipping, coupons, merchant vouchers, flash sales.
Business Intelligence, intern · Qasir.id
Merchant segmentation and product P&L analysis in the CEO office.
Data Analyst, intern · Smartfren Telecom
Consumer market insight research and reporting automation.
Four projects from these roles are written up on the work page.
Education and recognition
BSc Economics · Universitas Indonesia
Cum laude. Thesis on Indonesian NEET youth using the Indonesian Family Life Survey.
1st place, Tokopedia Analytics Olympiad
Predictive model for new-buyer churn.
Social volunteering · Universitas Indonesia
Education and empowerment programmes in Jakarta-area slum communities, mostly with children and students.