Work
Promotional and incentive economics, measured honestly. Commercial figures are masked as XX.
Business Intelligence Manager · Allo Bank
Leading six analysts across the full width of a digital bank’s P&L — acquisition, engagement, digital funding, lending journeys, fraud detection, and cost optimization. The recurring job is problem definition: turning a business worry into a question with a decidable answer.
Measured what an ML coupon engine actually saved
A targeting engine reported the conversion of the buyers it targeted. That is not the same as what it caused.
Validated savings of $XX million a yearKilled a free-shipping subsidy in two cities
Synthetic control built a counterfactual Surabaya and Makassar. The subsidy was not buying the volume it was credited with.
Program terminated, $XX million freedCut a retention program’s cost, kept its customers
The program was paying two groups it never intended to: people gaming it, and people who needed no incentive at all.
Rp XX billion per month removed, retention heldSunset the loyalty point program
Points were not making customers loyal. Most churned once their points became redeemable.
Rp XX billion per month removed, performance maintainedFull history on the about page · dashboards and charts on the viz page.